Some Gmail users may see some changes in their email inbox today, as Google pilots a new enhancement dubbed “Priority Inbox.”
The premise is that all unread and important emails are pushed to the top, while items you have already read, and never marked as ‘important,’ are pushed to the bottom of the page.
Some emails are going to be auto-flagged as important, using Google’s famous algorithms which determine what you read, and who you correspond with the most. If you read your mother’s emails, and reply back, (and you know you should, because she loves you) her email will end up on the top of your inbox. If you receive a daily newsletter, and never open it, those will likely end up further down the list.
This nerd is still trying to process whether this enhancement will make my email experience better, and I am chomping at the bit for my access to this beta to try it out.
My initial thought is that with well over a decade of email use, I’m used to seeing my email in chronological order, and looking at the oldest unread items first, so as to not leave anyone waiting too long for a reply. This might mean that I need to adjust my thought process when it comes to email.
With that said, I usually have between 300 and 500 items in my inbox alone, and have to dedicate hour-long sessions to categorizing and archiving even my weekly airline specials, since I am a digital pack-rat. I never delete anything that can be archived, in the off-chance I want to retrieve the information later. (That sounded really weird when I read it aloud; please don’t judge me too harshly). This enhancement might allow me to get a better handle on which newsletters I need to unsubscribe from, or auto-filter to the archive.
Even though I know I’m a little overboard with my sense of privacy, and I’m aware no one at Google is actually ‘reading’ my email, it already creeps me out a bit that they serve ads based on my email content. Now the algorithms are going to rank my digital relationships, and give precedence to those I prefer to receive email from. This is something I already do anyway, but it will be weird to see it implemented as a formal process.
So over the next week or so, be sure to look for this enhancement to your Gmail, and let us know how you like it. Okay?
UPDATE FOR CHROME USERS: When you first launch the new Gmail, don’t be shocked to hear rag-time piano music. There is an embedded video on the page, and it auto-starts. Many beta users thought it was a virus. Other browser users should not have the video start automatically.
I’m guessing that there are people out there that use it and love it, and I’m even pretty sure that it was well designed and works as well as any other Google application (mail, maps, picasa, etc), but I’m betting that it’s only going to continue to serve a niche market. Chances are, Google would have been better served by either giving out more invitations initially while people were still clamoring for it because now I doubt that anyone really cares.